Are you tough enough to wear pink?

That is the question the Lewiston Roundup Association (LRA) is asking consumers as it launches the Tough Enough to Wear Pink (TETWP) initiative for their 2008 Rodeo. Part of the proceeds from the Friday night performance at the Lewiston Roundup will be contributed to the Gina Quesenberry Foundation to benefit Breast Cancer. The LRA will contribute $1.00 for each person that attends the Friday night performance wearing a pink shirt.

The TETWP initiative is the brainchild of Terry Wheatley, a breast cancer survivor, and Karl Stressman, Director of Special Events for Wrangler®. Explains Wheatley “Breast cancer has touched us personally. Last year we put our heads together to think of a way we could make a difference and TETWP was born. We weren’t sure if we could convince the cowboys to wear pink, but yes, they ARE tough enough. The rodeo community is always ready to reach out to those in need and supporting the fight against breast cancer is no exception.” Says Wheatley.

While Wrangler® has been a part of this initiative from the beginning; Karl Stressman is the first to say “This is NOT a Wrangler® initiative. This is a Breast Cancer Awareness & Research Initiative,” An example of this was shown at this year’s National Finals Rodeo in Las Vegas. All but two of the contestants at the Friday, December 9th performance were wearing pink and a vast majority of the spectators were also wearing pink. “The concept of tough cowboys wearing pink might sound funny, but that contrast is what makes Tough Enough to Wear Pink so special” said Stressman. “Pink will symbolize courage, strength and determination when the western industry comes together in the fight against breast cancer.”

 

Please join us at the 2008 Lewiston Roundup and oh, by the way, ARE YOU TOUGH ENOUGH TO WEAR PINK? ~ PROVE IT!!